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ABOUT THE "SALEM'S MOST WANTED"
CAMPAIGN:
1. Why now?
2. What's with the M&Ms?
3. Who are you and why create this site?
QUESTION #1. Why now?
- The wedding of Jack and Jennifer -- something that should have been
the passionate, romantic and touching peak of a storyline befitting
a supercouple -- was ripped to shreds, with the bride not even getting
to say her own vows!
- In the episode prior to the ceremony, groom Jack was given less time
than Jennifer's mother, a guest with almost no history with this
Jack & Jennifer.
- Matthew Ashford and Missy Reeves, two of the smartest, sexiest, intriguing,
chemistry-laden actors in DOOL history, are being wasted in backburner
hell, shown only in the silly "In the House" segments that
are used to promote other storylines and -- even worse -- non-soap-related
commercial tie-ins such as a country music singer and a sushi chef!
- DOOL has just rehired James E. Reilly, a headwriter with a controversial
history (to say the least) -- he's responsible for the bizarre soap
Passions and, on DOOL, created Marlena's possession among other
outrageous DOOL storylines. Reilly never quite seemed to understand
what made Jack and Jennifer special, and indeed in interviews stated
that he thought Jack wasn't "good enough" for Jennifer. As
a result, Jack's dark background largely disappeared under Reilly's
last reign, with few exceptions; much of his and Jennifer's multi-dimensionality
did as well. Matt Ashford was fired and replaced, and Jack turned into
a handsome, vapid goof. Jennifer fell prey to slimeballs and a plucky,
impetuous heroine was reduced to victim status. We can't let this
happen again!
- However, Reilly may not be a lost cause: he has utilized some
of J&J's history before -- witness his use of Jack's past dumping
of toxic waste in order to bring up Abby's aplastic anemia. Though it
did, alas, culminate in Jack/Matt's departure, it was a relevant and
recognizable depiction of who Jack was.
- According to a message from Drake Hogestyn (John Black) to fans (posted
by fans at The Blue Note forum), Reilly is currently "re-evaluating"
everything on the Salem canvas.
That's why NOW is the time for letting Reilly,
Corday and NBC know that we want to see the real Jack and Jennifer --
portrayed by Matt and Missy, and with their true history and characterization
intact!
Yes, they may not listen. Yes, we may be fighting against
the odds. But we should do so anyway. Let's fight against the odds because
Jack and Jennifer did -- because Matt and Missy and the audience itself
deserve no less.
Remember: without
raising our voices we cannot be heard!
QUESTION #2 - What's with the M&Ms?
To support our favorite daytime duo, we've been sending
M&M candies (and related items!) to TPTB, reminding them that Matt
& Missy are yummy and shouldn't melt on the backburner!
For more info, here's a terrific post from Michelle,
aka HJBJDJ of The
Connotator (the spot for Jack/Jennifer fans!), the woman who
spearheaded the M&M campaign last time. Post courtesy of The
Connotator:
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The M&Ms may be sent in ANY form you wish to
send them
Fun size, empty wrappers, BIG bags. or M&M promotional
merchandise. Last time several peopel sent in M&M mugs, stuffed
animals etc..etc .. The M&Ms and their trademark have become
a signature of our campaign so anything related to M&Ms are
fair game!
What we did last time we did this our goal was to
say we wanted a storyline for J&J, and them together.
This time our goal is to make TPTB know that WE
WANT them. They are what we want on the show. As Days, NBC and Reilly
make these critical desicions in the coming weeks we want them to
know what WE WANT is Jack and Jennifer.
This part we keep simple. We just WANT THEM JACK
AND JENNIFER. (sort of round about way of saying we want them to
keep Jack and Jennifer) The M&Ms and simple straight to the
point flyer get the message across well. And the M&Ms particulatly
make our objective known.
It is important to send the M&Ms to not only
M&M but also the people we really want to get the attention
of and let know that WE WANT JACK AND JENNIFER. That would be Reilly,
NBC head of Daytime, Corday and other Producers. Other cast members,
directors, writers are also a good target. The M&Ms will get
them talking about Jack and Jennifer and Matt and Missy.
The other part of the campaigning is LETTERS
It is in the letters you tell TPTB just what we want for Jack and
Jennifer.. ie.. storyline ideas, for them to be on 2-3 times a week
ect. Those are where you can get into more detail.
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QUESTION #3 - Who are you and why create
this site?
I'm Kira, a fan of Jack Deveraux/Matthew Ashford since
early 1988 (and Jack/Jennifer since the day she first stepped into his
office!), and I created the site to provide a useful resource for me and
my fellow J/J fans in this quest to get our favorite duo back on the frontburner
where they belong! Posts at the
Connotator have been tremendously helpful, filled with cool fliers,
funny and pertinant slogans, contact names & addresses, and lots of
campaign tips -- but sometimes specific info can be hard to find. This
site is just my way of contributing to the 'cause' -- the best way I can!
Prior to forging a career as a freelance
writer and web designer, I was employed at CBS Daytime, where (as
assistant to the director) I was responsible for reading and responding
to viewer mail -- which is how I know that the networks really do listen!
I also edited and developed content for the network's official As The
World Turns and Guiding Light websites.
If you're like me and miss the interwoven, angsty plotlines
of classic DOOL, you might want to visit the longrunning web-based series,
About Schuyler Falls, which premiered
in 1997 and was created (by myself and two other soap-loving writers)
out of frustration over the dismal state of TV soap operas ... especially
DOOL.
Please let me know if you have suggestions for the site!
You can send
an email, fill in the easy feedback form,
or post on our guestbook. Thank you!
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